
Brief
Take the HomePod's expansive power
from the film to the online world:
Instagram Stories
Make 16:9 work in vertical formats
Play Hero Story →

Rotate:
Greet users vertically and guide them to rotate their phones through FKA's movements.

Seeing Double:
Bring the mirrored FKA narrative into stories by vertically mirroring the video, creating a clear space for supers.

Frame Play:
Expand the boundaries of the video to fill the placements through FKA's pushes and hits

Repeat:
Bring the mirrored FKA narrative into stories through repetition and offsetting, guiding the user to the Watch Now CTA
Carousels
Steal attention in the newsfeed through bespoke units
