website_project_homepod_thumbnail.gif

HomePod

HomePod

website_homepod_1.gif
 
 

Brief

Take the HomePod's expansive power
from the film to the online world:

 
 

 
 

 

 

 

 

 

 

 

 

Instagram Stories

Make 16:9 work in vertical formats

Play Hero Story →

 

 

 

 

 
Rotate: Greet users vertically and guide them to rotate their phones through FKA's movements.

Rotate:
Greet users vertically and guide them to rotate their phones through FKA's movements.

Seeing Double: Bring the mirrored FKA narrative into stories by vertically mirroring the video, creating a clear space for supers.

Seeing Double:
Bring the mirrored FKA narrative into stories by vertically mirroring the video, creating a clear space for supers.

Frame Play: Expand the boundaries of the video to fill the placements through FKA's pushes and hits  

Frame Play:
Expand the boundaries of the video to fill the placements through FKA's pushes and hits
 

Repeat: Bring the mirrored FKA narrative into stories through repetition and offsetting, guiding the user to the Watch Now CTA

Repeat:
Bring the mirrored FKA narrative into stories through repetition and offsetting, guiding the user to the Watch Now CTA

 

 

Carousels

Steal attention in the newsfeed through bespoke units

 
website_homepod_carousel.gif